Comunicação para o desenvolvimento na Articulação Semiárido Brasileiro (ASA) : análise das representações sociais sobre mulheres no boletim O Candeeiro

Abstract

The main object of this research consists in investigate rural women social representations on the bulletin O Candeeiro, by Brazilian Semiarid Articulation (ASA). What we want to comprehend specifically is how Semiarid women are represented in this particular medium of communication,if this bulletin encourages political participation, and if the content of the bulletin contributes to the construction of local development. The theoretical-methodological approach is through the view of rural extension and communication to development on the studies of Tauk Santos and Callou (2014); and through the view of social representations by Moscovici (2015), Jodelet (2011) and Guareschi (2013). On the methodological contributions, the discourse analysis by Oralandi (2000) was used, aside from combined methods of data collection, such as direct observation, document analysis and semi-structured interview. We analysed the bulletin O Candeeiro, medium that systematizes the practice and experience on brazilian Semiarid region, one of the communication strategies of ASA, which understands communication as a human right. We noted that O Candeeiro presents itself as an important communication tool, registering Semiarid history through the perspective of familiar agriculture and contributing to the construction of local development. Nonetheless, women social representation on the bulletin reinforce the image of the woman associated to productive and reproductive work.