Modelo de inovação aberta focado em indicação geográfica: o caso do aglomerado da pequena indústria de leite no semiárido de Pernambuco

Abstract

Countries economic development depends on their competitive capacity. The competitive capacity in services and products is due to the development of disruptive innovations, that is, those that produce impacts, causing market expansion due to the offer of industrialized products with high added value. Thus, there is a constant search to develop models for increasing innovations that are more easily understood and disseminated. This study aims to present an open innovation model adapted to structure the creation of Geographical Indication. In order to achieve this objective, it was considered that innovation has a commitment with a significant impact on the markets, just as the Geographical Indication - IG is inserted in the broader process of Open Innovation, where it has shown growing economic results worldwide. From the construction of the model, a case study was applied for an initial evaluation of the proposal. The perception and recognition of products with strong regional characteristics, with the option of expanding the market with consumer products and services developed from the Geographical Indications - IG facilities, motivated this research. The identification and qualification of actors can, based on their skills and joint efforts, achieve results not yet imagined and achieved for the cluster of the small bovine milk industry in the State of Pernambuco. This open innovation model seeks to identify the most productive and value-added forms of relationships, such as the region's topology, local culture and lifestyle together with the differentials of the products offered. Due to the complexity existing in the process of installing a GI, scarce literature on the proposed study, this research shows that there are limitations and potentialities to be explored.