Não é só sobre beleza, mas também sobre sustentabilidade: a trajetória dos maiores players do setor de cosméticos nos projetos de inovação orientados à sustentabilidade

Abstract

Organizations are increasingly aligned with sustainability, therefore, the development of projects presented in their reports follows that direction. Based on this assumption, this work is aims to answer the following question: how have the leading companies in the HPPC sector advanced towards sustainability in the last 3 years, taking into consideration the classification of their main projects according to the SOI model? For that, a documental analysis was carried out in the sustainability reports of the two largest players in the brazilian market, comparing the projects and their classification between 2017 and 2019 according to the SOI model. In research. The research concludes that both companies have developed projects where the main objective is, in fact, to present customers, suppliers, and partners opportunities to add sustainable value. Finally, it is offered a systematic way to carry out the evaluation of the projects based on a solid theoretical framework and to facilitate the interpretation and critical analysis of the evidence compiled by the companies own.