Produção de material didático impresso para EAD corporativa

Abstract

The present research aims to contribute to the studies on the production of printed didactic materials (MDI) for Corporate Education, using the modality of Distance Education. Theoretical contribution of the present research integrates the following thematic axes with the approaches of the authors listed below: a) Distance Education (Moore and Kearsley (2013), Mattar and Maia (2007)); B) Corporate EAD (Eboli (2014), Seleme and Munhoz (2011), Muller (2012)); C) Printed Teaching Material (Preti (2010), Franco (2007), Filantro (2004)). The main objective of this study is to analyze the production of didactic material for Corporate EAD, considering the conceptions of the employees who work in the accounting and financial area of a federal public institution of higher education. Articulated to the general objective of the research, we can list, the following specific objectives: a) To study the characteristics of Distance Education, with focus on Corporate EAD; B) Investigate the most recurrent characteristics in the production of didactic material printed for EAD; C) Identify the main procedures for the preparation of didactic material printed in the corporate EAD; D) To prepare printed didactic material for corporate EAD, considering characteristics, language and instructional design. The research is justified by the changes that occurred during the fiscal year 2015 with the implementation of the New Plan of Accounts Applied to the Public Sector, considering the importance of the qualification of accounting professionals in the organizational environment using Corporate Education in the EAD modality to provide the increase of the technical knowledge of the public agents. The research is of a qualitative nature, prioritizing the following collection instruments: questionnaire and evaluation script. The first instrument was applied prior to the preparation of the printed didactic material, in the second moment the MDI evaluation scripts were applied to obtain the subjects' conceptions about the printed media. The evaluation scripts were made available through the UAEADTec / UFRPE virtual learning environment (AVA) and Google Drive. The final data point to concepts that confirm the importance of didactic material printed in the corporate EAD scenario, even with technological innovations in times of digital culture.