Desempenho nos Museus Públicos Federais : uma análise das metas dos museus vinculados ao IBRAM

Abstract

The importance of performance has been gaining prominence in public management in recent years, given the growing concern about the provision of a quality public service. In this way, strategic planning, goal setting, and, especially, the adoption of performance indicators are essential if public institutions are to achieve their goals and thus deliver good results. This concern is no different when it comes to federal public museums, since they must also value the quality of the service provided to their various public visitors. Considering the importance of performance, strategic planning, goal setting and public institution results, the objective of this study is to analyze the consistency and applicability of the goals adopted by federal public museums classified as museological units type II and type III that integrate the Brazilian Institute of Museums (IBRAM). For this purpose, all the goals used by these museological units in the period from 2011 to 2015 were analyzed and consolidated. This research is classified as exploratory and descriptive, with both qualitative and quantitative characteristics. The studied universe was composed of 9 museological units II and 7 museological units III (according to the classification of the IBRAM museums), making a total of 16 museums. Data collection was done by obtaining the work plans of each of the museums, related to the period of analysis, together with the area responsible for keeping this information in the IBRAM. The analysis of the data occurred in four stages, in the first one were consolidated all the goals in a single instrument, totaling 410 goals; in the second, the use of the goals per museological unit was identified; in the third, the consistency and applicability of the goals were analyzed; and in the fourth and last step, the goals were classified by work area. The most complex step was the analysis of the consistency and applicability of the goals, considering the high number of goals that were analyzed. It was found that there was no continuity in the use of targets over the years, since most of the goals were used only once. Regarding the analysis of the consistency and applicability of the goals, only 40% were classified as executable, the remaining ones either need adjustments or are not executable, as they were elaborated, a fact that could have compromised the achievement of the goals, as well as the institutional objectives. According the classification of goals by work areas, the results exposed that of the 12 work areas under which museums ought to elaborate their strategic planning, four areas concentrate 77% of the goals used by them, and some work areas were identified without related goals. It is expected that the result presented in this research will contribute to the fact that museums can reassess the way they are building their goals, as well as to establish goals that can contemplate the most of 12 work areas.