Juventude e identidades híbridas : reconversões culturais de jovens da cidade do Recife na cultura hallyu

Abstract

The research has analyzed the process of cultural hybridization lived by college students with the cultural segment of south-Korean origin called hallyu. It was intended to comprehend how the young adults interact with the hallyu and how it’s consumption conducts their identity’s formation through reconversion of their daily manners. The study took as theoretic base the discussions about the cultural studies conducted by Canclini, beyond ideas presented by Bauman and Martín-Barbero about youth and the use of information and communication technologies (ICTs) as a tool for the consumption of the hallyu. The methods used for the research were the observation techniques, beyond the gathering of data from bibliographical productions, the application of semi-structured interview and the use of netnography to observe and collect information on the virtual field (sites and social networks), wildly used by the observed individuals, that could contribute with the study’s production. The analysis was realized through the categorization of the young adults, identification of the elements that constitutes the hallyu and the reconversion of the young adults with the south-Korean culture. Finally, the study invices that the young adults seek the hallyu as reference for their identity’s formation using the ICTs as a tool to surpass the frontiers that separates them from that oriental culture.