Facebook como plataforma de emblemas de consumo de intercambistas de graduação

Abstract

In the contemporary world, mobile devices increasingly feed the excess and speed of information on social networks, they also help to stimulate even more the habit of the human being to "show up", since he lives immersed in these networks. Along with that, coexist the brands that propagate ideals of the "perfect" life with hedonic characteristics, such as happiness, status, beauty, self-esteem, confidence, youth, etc., due to the established relations also on networks. The present study has studied how the consumption badges occurs on Facebook, by students who have undergone the undergraduate international exchange program offered by the Brazilian Government "Sciences without Borders". It was a search for understanding how the new construction of the individual's identity in digital social networks occurs, since this individual is deterritorialized, and if there is space in the virtual world for the exposition of anguishes and fragilities or only for the idealization of the self that lives a recreated experience.