Perfil do consumidor de carne caprina e ovina na região metropolitana do Recife

Abstract

The objective of this study was to characterize the profile of the goat and sheep meat consumers in the metropolitan region of Recife, based on variables related to consumers' preferences regarding consumption, place of purchase, place of consumption, age group and gender of the interviewees. Four hundred semi-structured questionnaires were applied to the consumers of goat and sheep meat in the municipalities of Recife, Jaboatão dos Guararapes, Olinda, Paulista, Abreu e Lima, Igarassu, Camaragibe and São Lourenço da Mata. Of the consumers interviewed, most of them were male (55.5%) between 31 and 45 years of age. According to the interviewees, the consumption of goat and sheep meat is frequent, most preferring the meat in the form of stew. It was evidenced that consumers prefer to pay more for this type of product, when it has knowledge about its benefits and nutritional qualities, being a better dissemination of this product primordial for an increase in consumption. It is concluded with this work that greater dissemination on nutritional qualities should be considered for the improvement of the marketing chain of goat and sheep meat.