Empreendedorismo e desenvolvimento local em comunidades costeiras : estudo desenvolvido junto às artesãs associadas da comunidade costeira de A-Ver- O-Mar, no Município de Sirinhaém, Estado de Pernambuco - Brasil

Abstract

The productive activity of handcraft products developed by the Craftswomen Association of the seashore community named A-Ver-o-Mar, at the municipal district of Sirinhaém, is studied in this research through the optics of entrepeneurship as a complementary alternative which is possible and doable to develop the place. Besides the main themes, enterprise growth and local development other essential themes to comprehend the studied aim were approached, among them: motivation, innovation, opportunity, social development, economic and sustainable development, participation and empowerment. It‟s important to salient the social isolation which historically has been experienced by the women inside the community since they moved in, on conditions and conjunctures whose predominant model is the patriarchal one. To understand how entrepeneurship can be used as an alternative to local development in a destituted and marked community, caused by so many reverses, instigated us to develop this study. So the center of interest of this research is to understand how the phenomenon of the entrepeneurship, in activities of handicraft products fabrication made by the seashore communities, can contribute to the local sustainable development, being one more economical option, creating jobs and gains to their community. As well the motivation to begin the new business: the specific characteristics of whom will manage the business environment and the possibility to describe a profile to those entrepeneuur types.This research is charactetized as a study inserted on the line of research of Rural Extension to the Local Development os the Postgraduated Program, Mastership level – POSMEX of UFRPE. Twelve visits were made to the community on several occasions to follow the workshops of the quick participative diagnosis, following the association meetings, interviews and the observations of productive processes and trading. Thus despite of all difficulties faced by the artesans, is present at the entrepeneurship, a feasible alternactive to the local development which aims to minimize the social disparates, enabling the natives to settle down in their own land, generating new jobs redeeming the culture and social adjustment and avoiding the population to forsake their origins, requesting the rights to a better quality means of life. The main results were among others, distinction motivations, but most of them, the goals to reach a better kind of life and financial independence. They did not innovate on business affairs, but they had innovated on the products types. Could not identify the business profile on all craftswomem he lack ok knowledge in business area has contributed to unbalance endogenous and exogenous relations at the association, also as a low organized management of the new business.