Estratégias de comunicação do Plano Nacional de Turismo em Bezerros (PE) : análise dos papangus de Bezerros como ferramenta do turismo cultural e desenvolvimento local sob o olhar folkcomunicacional

Abstract

The folkcomunication use in the “Folia de Papangu” as strategy of communication for the cultural tourism and Bezerros’s local development, specifically the Bezerros’s Craftsmen Association was target of case study by means of exploratory, bibliographical and documental researches, and dialogue between theory and object of investigation. The research showed that Bezerros’s carnival espectacularization is a public politics invention acting as a means to increase tourism ,resulting from the use of strategies like as institutional folkmarketing, touristic, and marketing actions in order to create revenue opportunities for local and a scheduling in the media .That is, there is in Bezerros a political approach for local development centering from above, from technical concerns and views of the city and state and an approach based on company performance.