Rádio, convergência midiática e desenvolvimento local : análise das apropriações da proposta do projeto Riachos do Velho Chico pelos jovens comunicadores do município de Triunfo - PE

Abstract

This research analyzes the radio as a media convergence regarding the construction of local development. This is a study related to radio appropriations in media convergence situation for young communicators in a radio program called “Young Sowing Knowledge in Sabia Center” in the city of Triunfo -– PE, Sertão of Pajeú. This study aims to comprehend how these young people use the radio in convergence with other media in the “Old Chico Creeks” Project and identify how these young communicators contributes to local community development where they live. The theoretical referential was based on the Cultural Studies by Martín-Barbero and García Canclini. The debate correlated to radio media was based on Ortriwano, Peruzzo, Ferrareto and Cebrian Herreros. The discussion about media convergence is based on Jenkins, Bianco , Fausto Neto, Salaverría and Negredo, e Matínez-Costa. The approach concerning local development is based by Buarque, Franco Jara and Tauk Santos. Castro, Carneiro and Abromoway were used to support the perspective on rural youth. In the process of investigation, two different routes of semi-structured interviews were drawn up, the first intended for technicians and coordinators of Sabiá Center and the second intended for the young communicators to analyze radio appropriations in media convergence situation. The research showed that even though the youth came from rural popular contexts and all limitations and "contingence on the access to cultural goods and materials", they operate the radio in situation of media convergence contributing to the construction of local development of communities where they live.