Folkcomunicação e a festa do morro no Jornal do Commercio : o Morro da Conceição e sua pluralidade na cultura pernambucana para o desenvolvimento local

Abstract

Catholicism, faith, culture, economy, development. All these are characteristics Morro da Conceição, in Recife, Pernambuco. Since the implementation of the image of Our Lady of Conception, in 1904, the hill became one of the plural locations of Pernambuco culture. In over 100 years, the image of Santa on the hill, much has changed on site. With this, we made the following question: How, Morro Party serves as empowerment through the statements of faith of the devotees in Our Lady to the local development of the Morro da Conceicao? To answer this question, we base on the ethnographic research method with qualitative approach. In this sense, data collection involved bibliographic search in different sources and the field diary. After the literature review we apply to on-site observation and questionnaires and randomly interviewed 40 people in Morro Festival. There were 20 faithful of Our Lady of Conception and 20 traders thus establishing local development that second Jesus (2003), Abramovay (2000), Jara (1998), Borda (2000), Franco (2002), Maciel (2012) It is the orchestration in the list of persons and institutions with change of purpose in order to produce and disseminate the products so as to bring the social welfare through the enhancement of the town's resources. The systematization of data collected in the interviews was done through content analysis because this study also aimed to evaluate the mass media's view of the Morro da Conceição Party, through the Jornal do Commercio in the event period that it was on 29 November to 8 December 2015. for understanding of the Morro da Conceicao, its location and its historical context, we use Albuquerque e Brandão (2009). We seek to understand the importance of Catholicism in Brazilian society and, therefore, resort to a Guttilla (2006), Berger (2000). Regarding the concept of religiosity, we have the ideas of Durkheim (2003) e Brandão (1986). As for the capture of understanding on the Hill Party as a cultural event embasamos us Santos (2006), Cerdeira (2010), Laraia (2001), Canclini (1983), Tauk Santos (2009), Souza (2006), Hall (2000). When the Hill Party as the news story element employed Curado (2002), Vizeu (2002), Galindo (2007), Bourdieu (2003), Guareschi (2004), Erbolato (1991), Wolf (1995). Sobre a teoria do jornalista como o porteiro da notícia utilizamos Kunczik (2001), Traquina (2005). Thus, the Agenda Setting that is the theory of channeling that individuals deal with issues through public impact is debated in research Maciel (2011), McCombs e Shaw (1972), Severo (2007). As for folk communication to spread the faith through the ex-votos in Morro embasamos us Melo (2008), Hohlfeldt (2008), Marques de Melo (s.d.), Maciel (2005), Sabbatini (2005). Already about folkmídia that is the theory that discussion on the interaction between folk communication and the mass media was employed Souza (2003), Melo, Luyten and White (2002). Cultural mediations that establish a sample or perspective view of the relationship between media and culture within reception research were addressed through the eyes of theorists Gómes (1997), Souza (2006), Martín-Barbero (2002), Tauk Santos e Nascimento (2000). Finally, we have brought to light vision Amaral (1999), about the Jornal do Commercio, the most widely read newspaper she said in Pernambuco. With the guiding theory of all these authors analyze the Morro da Conceição that despite any difficulty Hill have or face, faith that they have in the holy make the break through any obstacles.