Estratégia e contexto social em uma associação de pequenos produtores da manga no Vale do São Francisco

Abstract

This research aims to generally review what constitutes strategy, such as content and process, in an association exporter of mango in the Sao Francisco Valley, specifically in the irrigated perimeter Maniçoba/BA. Today in a globalized world, the international market becomes a reality not just for large organizations, but also for any kind of company. In this sense, the international environment affects both large companies and small businesses, and become the object of evaluation. Thus, regardless of type and size of the organization, it is reorganized, constructing and deconstructing it, in relation to their environment, outlined in a deliberate or emergent. This work will then use of an exploratory and descriptive, using a method explanatory case study, which is the intensive research of a current phenomenon in detail. It is expected to promote greater understanding of the development and articulation of organizational structure and goals of building partnerships, for better placement of them in a new highly competitive.