Análise da competitividade do café orgânico produzido em Taquaritinga do Norte para o mercado pernambucano

Abstract

The world-wide market of coffee presents low indices of growth, following the trend of the agricultural products in general, therefore exists the necessity of investments in differentiation as strategy to add value and to renew the consumption habits. In this context the line of special coffees is presented with advantages for the productive chain of the agro-business, with prominence for the segment of organic coffee. In Brazil, and also in the State of Pernambuco, exists an incipient market of special coffees, with great potential of growth if the due investments in quality and propaganda are made. The present research, based on primary e secondary data, displays a panorama of the coffee production in Brazil and the perspectives for the organic coffee in the regional market, especially for the coffee farmers from city of Taquaritinga do Norte. The research concludes that the organic coffee presents advantages of cost in relation to the production of the traditional culture of coffee, especially in Taquaritinga do Norte for its favorable natural characteristics, if there could be created mechanisms of production in larger scale.