A gestão da inovação na introdução da raça de ovinos Dorper no Estado de Pernambuco.

Abstract

This study aims to examine the introduction of the Dorper breed in Pernambuco state, from the point of view of the concepts of innovation, entrepreneurship and strategy, presented the motives, sources, evolution and the benefits of introduction of this innovation for the producers who decided to invest in the activity of the sheep industry from this race. For this we used a theoretical base for innovation with their definitions and classifications including that of incremental innovation, which is reports that research since the introduction of Dorper sheep in the state does not replace other race, but to improve what already existed. In the case of entrepreneurship was mentioned this topic lead to innovation and showed that this link is an interdependence where the entrepreneur is a major element of the innovation process. Still regarding the management of innovation was the theme set strategies, focusing on what these are decisions that guide the lines of action that lead to the achievement of goals and are used by innovators to differentiate themselves and be more competitive. The methodology incorporated items from the general objective of this work under a scheme that focused on three aspects of innovation, sources, evolution and results. This approach generated a questionnaire that guided the collection of primary data of this work to the producers of the elite flock of Dorper sheep in the state of Pernambuco. The results show that the production of Dorper ewes is feasible to those who decided to invest in this race over these 10 years of its existence in the state of Pernambuco, and this activity was capable of providing those producers tangible and intangible benefits.