O processo de transição de empreendimentos rurais tradicionais para as agroindústrias associativas no estado de Pernambuco: desafios para construir competências empreendedoras

Abstract

This paper seeks to identify the difficulties and potential farmers studied to build the entrepreneurial skills called attributes, which are described in the literature as essential to business success. What is missing for the success of family farms that once dealt exclusively with the routine of the field and now manage small rural factories? The theoretical framework is based on rural entrepreneurship with emphasis on entrepreneurial skills. It was produced in which a qualitative research which content analysis seeks to examine the compatibility of the strategies adopted by companies to support family farming, with the real farmers who engaged in entrepreneurship through the industrialization of production. Nine farmers were interviewed three leading agroindustries associatives from regions Agrestic and Wilderness of Pernambuco State and, twelve technical memberships of nine institutions to support family farming. Although the rural entrepreneurship presents a real opportunity to improve the income of the farmer can go further by helping to reorganize the division of tasks in the field. In one of the three agricultural industries surveyed farmers have major shortcomings in entrepreneurial skills that resulted in negative impacts to the factories. In the study suggestions are contained for farmer entrepreneurs to overcome adversity, as well as assisting field technicians to translate their shortcomings. Finally, we hope to contribute to solving some of the challenges of our country in professionalization of the family farmer.