Gestão estratégica como ferramenta de competitividade nos engenhos de cana de açúcar do brejo paraibano

Abstract

The research was developed with the objective of describing the tools of strategic administration as effective competitive differential to the administration of the sugar cane mills at Paraiba’s Brejo microregion and your adaptation to the market demands. The qualitative approach was used as analysis method, where opted for a study of multiple cases. The collection of data if gave through an interview route applied to 04 mills, being 03 in operation and 01 disabled. The companies of the area concentrate your activities on the production of liquor. Before the results, it is possible to observe that the mills still bet in marketing strategies in way little elaborated, but for them efficient, because they get to assist your customers and still to extend your products to the market regional and even international. They bet in personnel's training, because they know that is necessary for the business success, in innovation, through acquisition of machines for improvement of the quality of your products. The companies adopt small changes that turn them, second perception, more competitive and like this, they reach a better acting, verified more significantly at the local market. To implement tools of strategic administration is an urgent need to be adopted by the mills in operation, because the purpose of all is it of expanding your activities, besides for other other areas, as it is the case of the rural tourism adopted by two, of the four researched companies.