Consultoria esportiva e empreendedorismo utilizando plataformas digitais no processo de gestão : competências e qualificações do profissional de educação física para desenvolvimento de um perfil gestor

Abstract

The potential economic activities that can be generated from the dissemination, implementation, and acceptance of the importance of guided physical activity practice make sports consulting a rapidly growing business model. By observing the advancements resulting from the use of media in the advertising strategies of major companies in the sports sector, an analysis is conducted on how these tools can be utilized in management processes to promote a shift in concepts and paradigms. This shift enables the emergence of new learning processes that contribute to decision-making and problem-solving. This research is structured in two stages. Initially, a literature review was conducted to understand the existing studies related to the guiding research topic. After curating the collected data, a field study was carried out in gyms located in the city of Parnaíba-PI to analyze how these businesses organize their management and marketing processes. The use of new technologies in sports business management enhances the administrative processes of companies in this sector. Within this context, the present study introduces the Mega Saúde Program, designed to assist physical education professionals in acting as Big Data managers for gyms and other sports-related businesses. The program aims to optimize marketing and management processes, contributing to the efficiency and growth of these enterprises.