Será que tudo que eu gosto é ilegal é imoral ou engorda? Transformações e contradições no consumo de refrigerantes

Abstract

Social transformations in the field of food with regard to the industrialization of food and drink is a relatively recent process in Brazil. The first soft drink type manufactured in Brazil by a large company, for example, took place only in 1941. However, the evident impacts on health and consequently socio-cultural and economic are already, to some extent, verifiable. The changes are pointed out numerically in the relations of production and food consumption, in the cases of diseases associated with ultra-processed foods and beverages, in the market relationship that the State establishes with the productive industry, among others. The process of industrialization in Brazil, the phenomenon of globalization of culture, changes in family composition and time-work configurations, make up the interrelations and complexity in people's daily lives. In this sense, identifying and analyzing whether and how these transformations are being perceived and apprehended by the subjects, becomes significant. To that end, the objective of this research was to find out in the statement of the subjects their opinions, perceptions and appraisals about the process of acquisition and consumption of the soft drink. Taking authors such as Bourdieu, Contreras, Poulain and Canclini as a theoretical approach, this research is qualitative in nature, and used semi-structured interviews as the main data collection instrument. The results were analyzed using thematic categorical content analysis procedure, taking into account the social context, as well as the complexity of reality. Finally, with regard to the contributions of this research, it is highlighted that the transformations in Brazilian society do not change the political and economic structures. And that changes when perceived in daily life, with regard to the consumption of soft drinks, are absorbed by the market, which adapts to continue offering this and other drinks through sales strategies.