Gestão da tecnologia da informação e comunicação em empresa de confecção : estudo de caso no agreste de Pernambuco

Abstract

The research aimed to analyze the characteristics of Information and Communication Technology (I.C.T.) management in a medium-sized regional clothing company in the Agreste region of Pernambuco. The theme is relevant for administration and related areas, based on the classic and contemporary literature addressed. The main contribution was the production of strategic management information matrices related to using software, hardware, platforms, and social networks in the researched company. With this dissertation, it will be possible to subsidize future research on digital culture and its administration forms applied in small and medium-sized companies in the line of business studied. The research was a qualitative single case study, and its approach constituted an exploratory, descriptive, and theoreticalempirical nature. The primary data collection took place through semi-structured interviews with managers at strategic, tactical, and operational levels in different departments of the company. Non-participant observation and documental research complemented the data collection. Among the results, it was possible to verify how the process of adoption and use of digital tools occurred. The use of state-of-the-art automated equipment in industrial and commercial processes was observed, such as the Audaces, Fortes DP, and Pedevê management software. Regarding the platforms, e-commerce, Webipic, RD Station, and W.G.S.N. stood out. The WhatsApp instant messaging application was the most widely used in the field of social networking. Finally, the presence of these technologies supports strategic management and decision-making, gives the company a leadership profile in the market, and can provide it with a condition of competitive advantage.