Políticas públicas e extensão pesqueira para o desenvolvimento local: estudo das estratégias de comunicação dos projetos Renascer (PCPRII) e Promata (Peixe de Rede) nas comunidades de Atapuz, Barra de Catuama e Tejucupapo, Goiana – Pernambuco

Abstract

This study aimed to analyse the strategies of communication used by the Program of Combat to the Rural Poverty, of the Renascer Project, and for the Peixe de Rede Project, of the Sustainable Development Program in Pernambuco Forest Zone (PROFOREST), in the communities Atapuz, Barra de Catuama and Tejucupapo, Goiana district, Pernambuco. It this case study of qualitative nature, supported of the methodologist proceedings used by the institutions, quoted above, through institutional documents reading and interview semi - structuralized, distributed by categories for analysis. The study had as theoretical concepts scientific boarding in the aspect of the Fishing Extension, local Development and Communication. We base this study in the research problem: which results gotten by service of Fishing Extension of the Renascer and Promata Projects in the communities? And which relation of these results with the thematic of the communication strategies for the local development? The research counted on a amostral universe of twenty local social actors, five technician and two managers of the Renascer and Promata programs. There was used individual interviews carried out with carving and photographic register, to the field work The analysis of the content, applied to the data obtained through the interviews made possible to visualize like the strategies of communication they were used for the development of these projects. The communication strategies appear very incipient, it still favoring punctual results what does not contemplate the real necessities of these communities that use fishing activities guarantee of better conditions of life for the community and future generations.