Extensão rural, agroecologia e identidades híbridas: a hibridização cultural nos jovens da agricultura familiar em Lagoa de Itaenga – Pernambuco

Abstract

This study aims to analyze the identity formation of young persons gotten involved with familiar agriculture, specifically with agro ecological basis, at same time living side by side with contemporary massive culture appeals, as Big Brother Brasil program, broadcasted by Rede Globo and chosen for our analysis made in Itaenga town, Pernambuco, Brazil. To understand the identities creations of these young within a rural context we analyzed their social values appropriations on Big Brother Brasil, with a sense of unveiling how happen contemporary relationships among them, whom live surrounded by hybrid values spread through a agro ecological agriculture base that is proposed where they live, and the world globalized massive cultural communes values, where the technologies produce and making spread symbolic properties on real time and a virtual form, this way, changing habits. Hybrid processes are present on our theoretical perspective, having as main authors Peter Burke and, most recently, Néstor García Canclini, whom guided the studies for cultural hybridization understanding. The most important keyword is identity, because are hybrid elements of its construction the investigation focus. Then, the hybrid plot of this study is between Rural Extension and familiar agriculture with agro ecological basis and the social relationships on Big Brother Brasil program, getting a construction what Zygmunt Bauman named as flexible identities. This author makes debate about the research’s information with Stuart Hall and Manoel Castells. For collecting information were elaborated itineraries of interviews, half‐structured, made with voice recorder, documental research (PNATER/MDA), bibliographic research and field diary (an important element to register daily happenings), also added the young’s personal accounts by means of group dynamic did in a session for making commentaries about the exhibited situations on Big Brother Brasil program. We also elaborated an interview’s itinerary half‐structured aiming to know details about the objective and others matters that involve sensibilities and constructed values on Big Brother Brasil by program team production. Among the results, staid clear that the young cultural identity at Lagoa e Itaenga familiar agriculture preserves experiences that make it more complex. The results point that this identity is distant of being only directed for familiar agriculture work on an ecologic base developed at the community. About social values, the rural young identity, for being flexible and hybrid, is ready for any kind of external situation from rural territory and also wishes to try new situations different of those already lived on the place.