O design de embalagens e a consciência crítico-ecológica dos(as) consumidores(as)

Abstract

This research project, exploratory and qualitative character, aims to analyze the packages (sets formed by the label, product and its container) with environmental appeal and its impact on eco-criticism consciousness of the consumers. This research is based on a conception of sustainable development in the context of capitalist relations of production. High consumerism of contemporary society has generated serious problems for the environment. As a result there is the indiscriminate use of natural resources. The stimulus to consumption takes place in various ways, being the packaging an important tool of persuasion in this context. Methodological research procedures are situated on the field of dialectical logic, reference that guides the course of research, making it a critical understanding of the socio-historical relations existing between appearance and essence in the studied phenomena. The survey is basically divided in three parts: a discourse analysis of the consumers about packaging with environmental appeals, an analysis in a semiotic perspective of these packages and finally, a discourse analysis of the consumers, looking for their critical ecological consciousness, from the packaging.